Website Design is one of the most crucial aspect for attracting more visitors to your website and compel the visitors to stay on your website for long. It provides the right visual interaction with the targeted audience to satisfy your goals and objectives. A great website design can create a decent impact in the mind of the visitor and you can generate more potential clients and revenue. This is a key factor for most of the businesses.
Often, I have seen websites which lack certain essential elements in their design. Therefore, I have listed down 5 essential elements to boost your website design.
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Color Scheme is the first and the foremost factor which attracts the visitor to a website. If you utilize nice color combinations, then you don’t need to worry about this and half of the work is already done. It is essential to keep in mind that different colors have different psychological impacts on people. Some might take the color red in the approach of love and humbleness, whereas the other people might have a different approach for the colour red, that is in the sense of negative issues. That is why it is essential to keep a decent color scheme and understand the target audience.
For instance, if you are making a website for a donation company, then you might use red and white rather than black, which resembles grief and fear. Hence, it’s really important to choose a good color scheme to boost website design. My two favorite websites to choose color schemes for my web designs are – ColourCo.de and Adobe Kuler.Here are some of the psychological impacts of major colors on people:
- Red: Excitement, Love and Negative Issues
- Yellow: Jealousy and Happiness
- Green: Nature and Good Taste
- Blue: Masculine and Corporate
- Pink: Love and Sincerity
- Brown: Toughness
- Black: Fear and Grief
High Quality Graphics
Writing bunch of boring paragraphs and displaying no graphics or illustrations can be really perilous for a web design. It is important for you to put in a few high quality graphics on your website. This will make the visitor enjoy the content of your website, and he gets a far better idea about your business. But, make sure that you embed “High Quality” graphics.
If you insert some stock photos, then you are really in a strong position. In contrast, poorly snapped photos can really create a bad impact in an user’s mind. It creates a terrible picture of your business in the visitor’s mind. Consequently, don’t be stingy, invest some money in good production photos related to your business to boost your website design. My favorite ones are Shutterstock and iStockPhoto.
Typography is one of the major aspects of website design. Good typography can really make your website look and feel more professional. Choose nice font faces which are attractive and does not hurt eyes. A different typeface does not mean that you pick up “Comic Sans MS”. It is really a kiddish font which will make your website look awful, and I have seen many websites using them. Choose a typeface which can be easily understood and makes your content look more clear.
Deciding upon a lightweight font is really essential for a website. Not only it helps a web page to rank well on search engines, but also it does not frustrate the users. Slow load time really compels the visitor to close the website and look for another one. Keep different fonts for heading and paragraphs. This way, the user can easily differentiate between a heading and a paragraph. But again, don’t keep over 2 typefaces for a single website.
Balancing White Spaces
Many a times, we see web designs which only use gradients and solid fills. People don’t give importance to white spaces. But trust me, white spaces in your website are really important. People’s eyes are hunting for information. They have the bias towards white space, they feel that the content would be found on these white spaces. So, to keep up with the users, you need to display all the significant content on these white spaces to create a balanced page. If you think that content is important, then display the content on theses white spaces of your website.
Just imagine if a visitor comes to your website, seeking information, where do you expect him or her to look on your website? Yes, people seek information by looking at the white spaces. So keep a nice 60% : 40% ratio while designing websites. Where 40% of the website shares white color.
To boost website design, you extremely need to focus on advertising yourself as a brand. Your website should be made in a such a way that it highlights your brand. Engage your target market by building a website which clearly depicts your brand. stick with your brand, tell people that why your brand is better than the other rivals. You need express yourself as a brand and not an individual. Only describe your brand and stick with it by expressing your professional opinions, and most importantly don’t deceive the visitors and don’t confuse them. Take these points in consideration and brand yourself and your website design.
I hope that you enjoyed reading the article. I dropped down 5 key elements which can really help you to create great website designs. Consider these factors and build website for your business or your clients.